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What’s with the crab?

Andrew Everist
Posted in Everist News - Apr 24, 2015

We’re always being asked what’s up with the crab logo at Everist Timber ? Well I have to admit a crab doesn’t have much to do with timber, actually a crab doesn’t have anything to do with timber.

Richard Everist, who founded Everist Timber back in 1982, explains the appearance of the crab like this. 

“I wanted a logo that was fun, a bit quirky and not too serious. When I was playing football at Hastings, mud crabs from nearby mangroves would walk across the oval, Cancer is my star sign so that sort of cemented the crab as motif.  Finally, I always wear sunglasses, so the crab got sunnies as a finishing touch.

He was supposed to be a bit of a cool, groovy crab, however the graphics got a bit confused and he ended up wearing nerdy reading glasses.  As you can see from the images, the crab has evolved over time to the logo we have today.